Visual elements

Visual elements are key components that enhance the overall aesthetics and communication of our brand. This chapter describes the proper use of photos, graphics, and other visual elements to ensure a consistent and visually engaging brand presentation.

Photos

Photographs are one of the most important visual elements in brand communication. Follow the rules in this manual when using them. In visual identity, we use both our own photos and purchased stock photos. When choosing, it is always necessary to take care that the photos are professionally taken and edited.

Product Photos

Product photographs in our visual identity occur either on a uniform background or within a photographic composition.

Product photos

Photos of Our Herbs

Photos of seven herbs from Herbadent extract have a special place. We always use these photos germinated and on a uniform background.

Photos of herbs

Photos Of Our Herbs In Real Life

We use photos of herbs in places that are meant to illustrate a certain mood. They have their place either as a dividing page or background for other graphics.

Photos of herbs

Photos From The Production

When displaying production or sales premises, we always use professionally taken and edited photographs. These photos should be well lit, very contrasting and relatively saturated.

Photos from the production

Photos of people

We always take photographs of people in a natural environment. Photos should have a natural bokeh due to the use of lower aperture values and a narrower plane of field. Photos should be saturated, well exposed and tinted slightly into warm tones. However, it is important to preserve the natural appearance.

Photos of people