Logo

A well-designed logo is the foundation of a brand's visual identity. This chapter provides detailed instructions on the correct use, variations and placement of our logo to ensure consistency and enhance brand recognizability.

Logopack

Basic variants of the logo

We use a logo with the Herbadent brand name as a logo. We use this logo in two variants.

Basic variant without underlay

Primarily, a dark green logo with no backing is used.

Supplementary variant with backing

An additional option is a dark green logo on a light green background.

Negative variants of the logo

Negative logo is used for placement on dark backgrounds. When placed in the background, we strive for maximum readability.

Where possible, we apply the logo in negative gray or light green design on a basic dark green background.

Grey finish (Primary) on green background

Light green finish (Secondary)

White finish (Tertiary)

Logo with a claim

The placement of the slogan in the logo follows the rules set out in the diagram below. The default value is determined by the height of the letter H.

Monochrome use with slogan

Placement of the slogan in the logo in a monochrome variant.

Two-color use with slogan

Placement of the slogan in the logo in a two-color variant.

Protection zone

To preserve the visual integrity of the brand, a protective zone for logos is established. This zone establishes a space in which no graphics outside the slogan must be placed.

Basic variant without underlay

The protection zone is defined according to the height of the letter H in the logo.

Supplementary variant with backing

The protection zone is defined according to the height of the letter H in the logo.

Minimum size

To maintain good legibility and recognizability of the logo, it is necessary to respect its minimum size. The minimum size is defined for prints in mm and for displays in px. It is forbidden to use the logo in a size smaller than the minimum.

Basic variant without underlay

The minimum size is set at 23 mm of total width.

Supplementary variant with backing

The minimum size is set at 29 mm of total width.

Using a logo for brands

In the event of a partnership or any combination with other logos, please give preference to the background version. The protective zone between the logos is the height of the obelisk.

Logo on the background

When applied in the background, the logo must always be clearly legible. This is important to ensure visual quality. Sufficient contrast should be maintained between the logo and the background. If easy recognition of the mark from the underlying surface cannot be ensured, the mark is not applied to the surface.