Tonality

The tonality of the brand defines its personality and the way Herbadent communicates with customers and the public. This chapter provides guidance on creating consistent and authentic messages that reflect brand values and resonate with our target audience.

Brand personality

Brand personality is a set of traits that describe its behavior and communication. Properly defined and applied brand personality helps to establish stronger relationships with our customers.

We build the personality of Herbadent on sincerity.

Sincerity

The trust of our customers is one of the most valuable things we have. Without honesty, there is no trust. Therefore, the personality of Herbadent is built precisely on sincerity. Honesty has these dimensions to us.

honour

We are principled in everything we do. We treat others the way we would like them to treat us. We avoid manipulation, misleading and unfair practices.

Warmth

We want the people around us to feel good. In everything we do or say, we try to inspire and encourage others.

Sentimentality

We are inspired by nature and its wisdom. We are based on tradition, but we look to the future. We combine good traditional practices with modern technologies.

Visual tonality

Visual tonality determines the tone of all visual materials that we use in marketing communications. Listed below are the characteristics that govern the visual outputs of Herbadent.

Perfectionism

We are principled in everything we do. We treat others the way we would like them to treat us. We avoid manipulation, misleading and unfair practices.

Simplicity

We want the people around us to feel good. In everything we do or say, we try to inspire and encourage others.

Expressiveness

We are inspired by nature and its wisdom. We are based on tradition, but we look to the future. We combine good traditional practices with modern technologies.

Emotional timbre

In non-product communication, our visual outputs have sentimental to nostalgic emotional timbres. This emotional timbre helps communicate the naturalness of our products.

Verbal tonality

Verbal tonality determines the language, tone and style in which we communicate with customers both in marketing communication and in customer care.

How we communicate

Understandably

We always prefer clarity to cleverness. We use simple language and try to explain everything in layman's terms. In marketing communication, we are concise and concise.

Colourfully

In communication, we do not resist colored connections that underline the character of our natural products. Our communication should evoke positive emotions and inspire in customers.

Empathically

Our products help people solve and prevent health problems. Therefore, we must always take into account the context in which we speak to the customer. We don't speak condescendingly to our customers and we don't try to enlighten them.

Reasonably

Our communication is not reactive. On the contrary, it stems from careful consideration. We put in the work and time to choose the right words and always consider the context of the situation and the people we are talking to. In communication, we avoid exaggeration and hyperbole.